Festival
Paris Photo 2011
Forma Galleria (Italy)

Piergiorgio Branzi Muro Nero, 1954 Giclée print, cm. 100 x 100, edition of 10 © Piergiorgio Branzi/Courtesy Forma Galleria Milano

Lorenzo Cicconi Massi Nero, 2006 Gelatin silver print, printed by the artist, cm. 30 x 40, edition of 15 © Lorenzo Cicconi Massi/Courtesy Forma Galleria Milano

Giorgia Fiorio Cum Finis, 2010 Giclée print, cm. 75 x 150, edition of 5 © Giorgia Fiorio/Courtesy Forma Galleria Milano

Mario Giacomelli Presa di Coscienza sulla natura, 1977-200 Gelatin silver print, cm. 61 x 51 © Simone Giacomelli/Courtesy Forma Galleria Milano

Mimmo Jodice Acitrezza, 1992 Giclée print, cm. 80 x 100, edition of 6 © Mimmo Jodice/Courtesy Forma Galleria Milano

William Klein Dead Bull, Nimes France 1987 D-print, handpainted by the artist, unique piece, cm. 110 x 130 © William Klein/Courtesy Forma Galleria Milano

Irene Kung Le Corbusier Saint'Etienne, 2011 Digital print on rag paper, cm. 100 x 100, edition of 5 © Irene Kung/Courtesy Forma Galleria Milano

Nino Migliori Il tuffatore, 1951 D-print on rag paper, cm. 90 x 120 © Nino Migliori/Courtesy Forma Galleria Milano

Sebastião Salgado Brooks Range, 2009 Gelatin silver print, cm. 90 x 60 © Sebastião Salgado/Courtesy Forma Galleria Milano

Paolo Ventura Behind the Walls #1, 2011 Color print ,cm. 76,2 x 101,6, edition of 5 © Paolo Ventura/Courtesy Forma Galleria Milano
Piergiorgio Branzi Muro Nero, 1954 Giclée print, cm. 100 x 100, edition of 10 © Piergiorgio Branzi/Courtesy Forma Galleria Milano
Introduction
Since its opening in 2005, Forma Galleria actively promotes international masters of photography as well as emerging talents. Thanks to the high quality and variety of works proposed, the gallery is today an established reference point for collectors of both classic and contemporary photography.
What is your point of view on the financial side of the photographic market today ?
Despite the worldwide economic crises, collectors through diverse channels – fairs, auctions, private sales -. clearly demonstrate a renewed confidence in the photography art market, showing firm demand for this medium.
Traditionally, the photography market is undervalued compared to other segments of the art market. One can purchase quality work by well-established artists for a relatively low price. In addition, this market segment is less volatile than contemporary art. It has its blue chip and well-established artists with a growing market and rising interest.
The photography art market most definitely holds unrevealed potential.
Artists exhibited
Piergiorgio Branzi, Lorenzo Cicconi Massi, Giorgia Fiorio, Mario Giacomelli, Mimmo Jodice, William Klein, Irene Kung, Nino Migliori, Sebastiao Salgado, Paolo Ventura
Forma Galleria
Stand : D60
Piazza Tito Lucrezio Caro, 1
20136, Milan Italie
T. +39 02 890 754 20
F. +39 02 890 754 18
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