Digital photography LVMH award : Florian van Roekel
The first LVMH award in Hyères, under the patronage of Androulla Vassiliou, European Commissioner in charge of Education, Culture and Youth.
“My work revolves about the way we experience everyday life and how that affects the way we deal with each other. My images are documents, taken from a candid reality. But what they really seem to document is the way our perception of the world around has been coloured by years of media input. The series How Terry Likes his Coffee is the result of a fifteen months exploration of five different offices throughout the Netherlands. The book narrates the feeling of being disconnected from your daily surroundings, but at the same time longing for a real personal connection with another human being. I suggest that office culture and our society as a whole are preoccupied with a rational way of interpreting.”

Florian van Roekel (Netherlands) graduated from the Royal Academy of Art in The Hague in 2010. In 2011 his work was published in the Talent issue of FOAM Magazine. He has published How Terry Likes His Coffee (a book selected by Martin Parr for his ‘Best Books of the Decade’). His work has also been exhibited at the Flatland Gallery (Utrecht) and the Kominek Gallery (Berlin), as well as for the Bouw in Beeldprijs held at the Cobra Museum of Modern Art in the Netherlands. Florian van Roekel lives and works in Amsterdam.