PhotoVille began with intensity, installed during a heat wave and opening with a storm. Two climactic extremes that proved, to the warm audience, the conviviality of the first edition of this new festival. Several exhibitions, beyond their visual quality, profit from their setting: a few square meters of metallic space otherwise associated with cargo transport. While some are classical, others explore scenic possibilities. Among the best, "Cruel and Unusual " presented by Noorderlicht; the Estonian photographer Sigrid Viir; and “China’s Rat Tribe” by Sim Chi Yin, presented by the Magnum Foundation. The Foundation also featured “No place like home: foreclosure in America” by Bruce Gilden, a visual and sound installation revealing the photographer's contact sheets and an intimate introduction to the festival theme: the new storytelling. Between fiction and realism, photography, new medias and interactive tools, each defines his language in a context of possibilities to explore, offering personal visions of a forever changing discipline, distancing themselves from the traditional boundaries between art and photojournalism, photo and video.Sunday discussions with Ed Kashi, Lori Grinker and Jessica Dimmock on one hand, Matthieu Rytz, of AnthropoGraphia on the other – were inspiring. The occasion to mention that the closing date for the Canadian association’s call for projects has been extended to July 1st.