What galleries want ?

PDN talks to four gallery directors to find out which photographers they signed in the past two years, how they found them and what convinced them to make the leap from liking a photographer's work to giving it space in their galleries. by Holly Stuart Hughes

Facing a shaky economy, galleries in recent years have cut back the number of exhibitions they mount to keep their overhead low. That means fewer spots for the artists who are already on the galleries' rosters, and more obstacles for photog¬raphers who are seeking gallery representation. In this climate, what inspires a gallery director to take a risk and sign a new photographer? We asked the owners of four galleries to tell us about the new artists they've taken on in the past two to three years. They explain not only how they found them, but what convinced them either to exhibit and sell a few prints, or to embark on a long-term commitment to exhibit and promote a photographer's work into the future.

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