Exhibition
Héctor Mediavilla
Le comble de l'élégance

Willy Covary, one of the most admired sapeurs of the Bacongo neighborhood, poses in front of his house, after taking a bath. He is about to get dressed to go out. On the right side, he is ready to show off in the city. © Héctor Mediavilla / Picturetank

The sapeur Allureux decides to put on his brown socks because they match his bow tie. The rule of the three colours - one should not match more than 3 colors at a time - is one of the principles of Sape elegance. Brazzaville, Congo. © Héctor Mediavilla / Picturetank

The sapeur Bienvenu Mouzieto takes off his hat and checks himself in the mirror while his wife watches TV. Many Bacongo families do not have electricity at home to watch TV, Brazzaville, Congo. © Héctor Mediavilla / Picturetank

The sapeur Severin, also known as the Japanese ambassador, shows a portrait of his father in the living room of the family home. It is decorated with many portraits of relatives and religious propaganda. Most Congolese are quite religious; Catholic and Christian evangelist churches are preferred among sapeurs. Brazzaville, Congo. © Héctor Mediavilla / Picturetank

The sapeur Willy Covari, one of the most admired sapeurs of the Bacongo neighbourhood of Brazzaville, Congo, walks on his property with his two children. © Héctor Mediavilla / Picturetank

Severin Mouyengo, sapeur since the seventies, is about to cross Avenue Matsoua, the historical avenue of the Bacongo neighbourhood that used to be the only runway of the first Brazzaville and Congolese airport. © Héctor Mediavilla / Picturetank

The sapeur Lamame takes a ride in a taxi to the outskirts of Brazzaville. On this occasion he is dressed in a tail coat and covers his right eye with a black patch. © Héctor Mediavilla / Picturetank

The sapeur Lamame, also known as the Old Parisian, walks on the rocks of the Congo river falls which, despite their name, are only some rapids. They are supposed to be a touristic attraction. Some young naked men are taking a bath and washing their clothes in the river as usual when Lamame arrives to visit the site. © Héctor Mediavilla / Picturetank

The sapeur Yves François Ngatsongo, also known as Yves Saint Laurent, is the president and founder of the France Libre association. He walks up the stairs of the tall building were he lives in downtown Brazzaville, Congo. This and other buildings, somewhat damaged by the combats of the last civil war (1997-2001) have been squatted mainly by Northern army-related people. © Héctor Mediavilla / Picturetank

Willy Covarie, also known as the "Attacant du pointe" walks down a Bacongo street. He's one of the best known and admired Bacongo sapeurs. © Héctor Mediavilla / Picturetank

The sapeur Bienvenu Mouzieto poses in front of his house in the Bacongo neighbourhood of Brazzaville, Congo. © Héctor Mediavilla / Picturetank
Willy Covary, one of the most admired sapeurs of the Bacongo neighborhood, poses in front of his house, after taking a bath. He is about to get dressed to go out. On the right side, he is ready to show off in the city. © Héctor Mediavilla / Picturetank
SAPE: Society of Ambianceurs and Elegant People.
At the start of the 20th century when the French arrived in the Congo, the myth of Parisian elegance was born among the youth of the Bakongo ethnic group, who were working for the colonisers. At that time, many considered white men to be superior, due to their sophistication and elegance. In 1922, Grenard André Matsoua was the first Congolese man ever to come back from Paris dressed as a genuine Frenchman. His arrival caused great admiration among his fellow countrymen; he became known as the first Grand Sapeur.
Supported by the respect and admiration of their community, today’s Sapeurs consider themselves artists. They add a touch of glamour to their humble environment through their refined manners and impeccable dressing styles. They are each unique, each possessing a particular and individualised repertoire of gestures. They all share the same dream: to go to Paris and return to Brazzaville as the ambassadors of supreme elegance.
Héctor Mediavilla (b. 1970) lives and works between Barcelona and Guanajuato (Mexique). He is member of the co-operative agency Picturetank, since 2003.
EXHIBITION
January 15 - 19, 2013
Galerie La Petite Poule Noire
12 Boulevard des Filles du Calvaire
75011 Paris
France
EDITION
Publishers : Intervalles & Picturetank
Photographs : Héctor Médiavilla
Text : Alain Mabanckou
160 pages, 18 cm x 26,6 cm, 39€
Release on January 24, 2013
Links
http://hectormediavilla.com/
http://www.lapetitepoulenoire.fr/
http://www.picturetank.com/
Contributors
Séverine Morel
